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Artiste Management manages the careers of MediaCorp artistes; helps both new and experienced artistes forge a strong image and identity, nurtures talents and develops other career platforms for them.
Artiste Management also markets the artistes through various promotional and high-profile events, campaigns and commercials. They aim to maximize the publicity exposure of the artistes.
Various corporate clients have successfully enhanced the value of their products through endorsement of MediaCorp artistes as official ambassadors of their brands. Through roadshows, advertisements and public appearances, our artistes have added value to the marketing and publicity efforts of clients. The Team's achievements of successful advertising campaigns include Lux shower cream, Phillip Wain, Fujitsu laptops, SingTel, Tiger Balm Soft, Emporio Armani, Aurias Diamond, Swarovski and Panasonic.
The artistes' participation in overseas movies, television programmes, stage plays and commercials go hand-in-hand with the Company's regionalization efforts.
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