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For immediate release
MEDIA RELEASE
Vote your favourite contestants into the finals of
Miss Singapore Universe 2005
Singapore, 22 February 2005 - For the first time, audiences will be able to vote their favourite contestants into the finals for a shot at being crowned Singapore's ambassador at this year's Miss Singapore Universe 2005.
The voting campaign kicks off on 5 March, when public will get to see all 25 semi-finalists in the Miss Singapore Universe Prelude 2005 programme on MediaCorp TV Channel 5 at 9pm. They can then SMS their votes from 5 - 15 March and the three contestants who garner the most number of votes will join 15 other girls for the Finals on 2 April, which will be telecast 'live' on Channel 5.
Each SMS costs $0.20. Participants of the SMS voting campaign will also stand a chance to win attractive prizes as a lucky winner will be picked each day.
This year's event will also boast the biggest prize money ever in the history of the premier pageant here at $25,000 - all in a bid to attract young women with all-rounded traits of beauty, elegance, intelligence, charisma and personality.
The winner will also have the honour and chance of a lifetime to represent Singapore at the Miss Universe International pageant which will be held in Bangkok this June.
This is the fifth year that the event is independently produced by MediaCorp and Derrol Stepenny Promotions.
Says Mr Remesh Kumar, Managing Executive Producer, MediaCorp Studios, "With the new SMS voting mechanism, we hope with the audience having a say in picking three finalists, they will take this opportunity to actively vote for their favourite contestant - one whom they think embodies the spirit and values of a Singaporean beauty who will do them proud on the international stage."
Date Event Details
Mar 5 Miss Singapore Universe Prelude 2005
9pm on MediaCorp TV Channel 5
Apr 2 Miss Singapore Universe Finals 2005 'live'
7.30pm on MediaCorp TV Channel 5 'live'
Mar 5 - 15 SMS voting campaign
Each SMS costs $0.20.
The 25 contestants are allocated codes MSU01 to MSU25.
SMS the desired code to 72888.
For more information, please refer to advertisements on MediaCorp's media platforms on TV, Print and Radio or log on to www.channel5.com.sg/msu2005
Issued by Group Communications, MediaCorp
For more information, please contact:
Genevieve Woo
Director
Group Communications
MediaCorp
Tel: 6357 5656
Fax: 6251 5628
E-mail: genevieve@mediacorp.com.sg
About MediaCorp
MediaCorp features prominently in the development of Singapore's broadcasting history. With 69 years of radio (since 1936) and 42 years of television (since 1963) experience, MediaCorp is Singapore's largest broadcaster with a complete range of media businesses spanning TV, Radio, Entertainment Productions, Movie Productions, Newspapers, Magazines, Electronic Media and other broadcasting services. We are committed to service excellence and leadership in the media industry and to remain as The Choice in Singapore and the region.
MediaCorp programmes command high ratings and reaches out to 90% of the population in Singapore every week with MediaCorp Channels 5 and 8 being the most-watched English and Chinese channels. MediaCorp's Channel NewsAsia is Singapore's most-watched news channel (both Free To Air and cable). Furthermore, MediaCorp's radio stations are listened to by 97% of radio listeners with 8 out of the top 10 radio stations in Singapore belonging to MediaCorp Radio. MediaCorp's TODAY newspaper is the second largest circulating daily newspaper while our "8 DAYS" and "i-weekly" are the most widely-read entertainment magazines in Singapore.
For more information, visit www.mediacorp.com.sg
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